King of Insurance | King Price

King Price In-sho-sho:Insurance you can be sure-sure about

We’re King Price, a group of superheroes causing a stir in the insurance industry. As the king of insurance, we fight for affordable premiums, fair claim payouts, and easy-to-understand policy wording. Oh, and did we mention we’re the only insurer to offer super cheap car insurance that decreases monthly? That’s some regal service, right!

Our kingdom is passionate about offering simple, budget-friendly insurance, exclusive royal service, and truly #MakingADifference in the world. King Price In-sho-sho. Insurance you can be sure-sure about.

King Price - King of insurance chair

The king’s bio

King Price has been shaking up the insurance game for over a decade with unbeatable premiums and top-notch service. We’re not just passionate about insurance; we’re on a mission to change lives. Our vision? To be a world-class company that’s changing the world, because while others are just sure, the king is sure-sure. So, whether you want to save big or switch to a hassle-free policy, we’ve got you covered.

King Price Car on top of bars of gold

The king’s offerings: We’ve got you covered

  • Cellphone insurance.
  • R1 insurance.
  • king's cab.
  • Credit shortfall.
  • Scratch and dent insurance.
  • Tyre and rim insurance.
  • Little dings and tyre things.
Floating car being weighed down by money because King Price premiums decrease monthly

Why choose the king

  • Royal service, all the time, every time.
  • We’re the only insurer that decreases your premiums monthly as your car loses its value.
  • Get up to 20% discount when you insure multiple cars.
  • If you’re 45 years or older, you can choose a zero basic excess* when it comes to your car insurance.
  • Choose from 5 types of car insurance and enjoy flexible excess options.
  • Get emergency road, home, and medical assistance 24/7.
  • Insure your golf clubs, hearing aids, motorbike gear, or bicycle for just R1 per month when your car or motorbike is comprehensively insured.
  • We pay out over R7 million in claims every day (yep, that’s a lot of zeroes).
  • Refer a friend and get up to R10,000 credited to your next debit order/s. (Psst, we have 1 of the highest-paying referral programs in SA!)
  • Manage your policy online, on our app or via WhatsApp anytime, anywhere.

 

*Premiums are risk profile dependent and reviewed annually.

Three trophies with confetti

We’ve won stuff

We’ve earned a couple of cool awards over the years… Check it out!

  • South African Service Awards: Best short-term insurer and best overall newcomer, winners of both (2013).
  • SA Innovation Awards ’16: Corporate innovation, finalist (2015 and 2016).
  • The Star Readers’ Choice Awards: Best company (short-term insurance), second place (2015 and 2016).
  • The Loerie Awards: Branded content, silver (2016).
  • SACRRA Awards: Best data quality per sector, winner (2017).
  • Pendoring: Film, silver (2018).
  • Global Business Outlook Awards: Most innovative insurer (SA) and Finance CEO of the year (SA), winner (2019).
  • SAICA Awards: Lead (Rhett Finch), winner (2019).
  • Pretoria News Readers’ Choice Awards: Best car insurance company, second place (2019).
  • The Star Readers’ Choice Awards: Best car insurance company, second place (2019).
  • National Business Awards: The customer focused award, finalist (2019).
  • Entrepreneur Award Southern Africa: Master entrepreneur and business leader of the year (Gideon Galloway), finalist (2019).
  • All Africa Business Leaders Awards: Chief financial officer of the year (Rhett Finch) and business leader of the year (Gideon Galloway), finalists (2019).
  • Corinium Customer 360 Africa Awards: Best customer experience by an organisation or team, winner (2019).
  • Top 35 under 35: SA Institute of Chartered Accountants (Rhett Finch), winner (2019).
  • International Business Magazine Awards: Most innovative insurance company in South Africa, winner (2019).
  • International Business Magazine Awards: Best place to work in South Africa, winner (2019).
  • International Business Magazine Awards: Fastest growing insurance company in South Africa, winner (2019).
  • Global CFO Excellence Award: Chief financial officer (Rhett Finch), winner (2020).
  • Best of Pretoria: Readers’ Choice Awards: Best car insurance company and best short-term insurance company, second place (2020).
  • The Star Readers’ Choice Awards: Best car insurance company and best short-term insurance company, second place (2020).
  • Value Achievement Award: Community insurance automated claims management platform, winner (2022).
  • DataEQ Insurance Net Sentiment Index, with the highest net sentiment of 57% (2024).