Simply

History

The journey began in 2015, when 3 friends – Anthony Miller, Simon Nicholson and Shaun Dippnall – realised the writing was on the wall for old school life insurers.

For too long, consumers had been sold one-size-fits-all life insurance products they often didn’t need; for too long, life insurance had been ‘pushed’ by agents and outbound call centres; for too long, life insurers had spent billions on TV, radio and print advertising; and for too long, insurers had run their businesses on expensive, outdated technology. Something had to give.

So, Simply was born – a digital life provider hell bent on giving South Africans great value life and disability cover at disruptively low costs. We’ve used data, tech and social media to slash the costs of IT and marketing, and priced for risk so customers get a price that makes sense for them.We’ve partnered with industry giants – our policies are underwritten by Hollard Licence Life Assurance Company Limited and reinsured by Munich Reinsurance Company; they’re rock solid and valid claims will be paid. So far, so good. We’re making a splash in the market and forcing the big players to up their games.

Unique benefits

Simply products are unique in a number of ways

• Flexible life, disability and funeral benefits in  one simple policy – take them all or just the ones you want
• Priced for risk, so you pay a price that makes sense for you
• Get a quote online in seconds; buy online in minutes if you like what you see
• Instant cover – no blood test or medicals
• Simple and transparent in language a 10 year-old can understand